WhatsApp, the popular instant messaging app, has introduced an AI-powered solution to help businesses in India to sell more. The solution is designed to help small and medium-sized enterprises (SMEs) to better engage with their customers and drive sales through the app. In this article, we will take a closer look at this development and explore the benefits it offers to businesses in India.
What is WhatsApp Business?
WhatsApp Business is a separate app designed for small and medium-sized enterprises that allows businesses to interact with customers in a more efficient and secure way. The app has several features such as the ability to create business profiles, automated messages, labels, and analytics, making it easier for businesses to connect with their customers and manage their operations.
However, the latest addition to WhatsApp Business is the AI-powered solution which aims to boost sales for SMEs in India. By leveraging artificial intelligence, businesses can now engage with customers more efficiently, automate inquiries and improve response rates.
AI-powered WhatsApp Business Solution
The AI-powered WhatsApp Business Solution is built on the company’s existing chatbot technology, which uses a combination of pre-programmed responses, machine learning, and natural language processing to automate customer interactions.
This solution is aimed at retail and e-commerce businesses in India, which have been hit hard by the Covid-19 pandemic and have had to adapt to new ways of selling their products and services.
How does it work?
The AI-powered solution works by allowing businesses to create customizable message templates that can be used to respond to customer inquiries and provide automated responses to common queries. The chatbot can also use natural language processing to understand the context of the customer’s message and provide personalized responses.
Using these automated responses, businesses can save time on repetitive tasks such as answering common questions and can instead focus on higher-value tasks such as engaging with customers and making sales.
Benefits to Businesses in India
The AI-powered WhatsApp Business Solution offers several benefits to businesses in India, including:
- Improved response rates – With automated message responses, businesses can respond to customer inquiries instantly, improving response rates and customer satisfaction.
- Enhance Customer Engagement – AI-powered chatbots can provide personalized recommendations to customers, thereby increasing engagement and boosting sales.
- Improved Sales – By automating inquiries, businesses can free up more time to focus on higher-value tasks such as selling products and services.
- Cost-effective – The AI-powered solution is cost-effective for SMEs, allowing them to reduce overheads and increase overall profitability.
Conclusion
The AI-powered WhatsApp Business solution is a welcome development for SMEs in India who have been struggling to cope with the challenges posed by the Covid-19 pandemic. By automating inquiries, businesses can provide faster and more efficient responses to customers, enhancing engagement and improving sales. Overall, the AI-powered solution is a valuable tool for SMEs looking to streamline their operations and boost profitability in the current challenging business environment.